America Is Hard to See

May 1–Sept 27, 2015

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Building upon the ethos of experimentation of the previous decade, many artists in the 1970s shifted away from making objects and began to embrace performative storytelling and body-oriented actions. Video technology—which was still in its infancy at the start of the decade—provided a groundbreaking new tool for personal expression, often giving voice to the disenfranchisement of women and people of color. While some of these artists were drawn to video’s formal and technical properties, others were among the generation of feminist artists who recognized the medium’s radical potential to appropriate the power structures of mass media. Suzanne Lacy’s Learn Where the Meat Comes From, for example, begins with the artist in a tastefully outfitted kitchen in a gentle parody of instructional cooking shows, such as the one popularized by Julia Child—and devolves into an absurdist, biting commentary on domestic work and the objectification of the female body. Lacy’s behavior alternately mimics that of both predator and prey, and by the end of the video the division between human and animal has all but dissolved; the hostess sits down to a properly set table complete with wine and salad and then proceeds to devour the cooked roast like a snarling, ravenous beast.

Other works in this chapter take up related concerns. Artists such as Eleanor Antin, Lynda Benglis, Joan Jonas, Cindy Sherman, and Hannah Wilke use their cameras—whether video or still—to confront themselves, exploring the boundaries of subjectivity. Others, including the Los Angeles−based collective Asco, Ulysses Jenkins, Howardena Pindell, and Martha Rosler work, like Lacy, to draw attention to the ways media shapes our perception of identity and to the inherent gender and racial biases that often accompany those depictions.

Below is a selection of works from this chapter.

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The East Los Angeles collective Asco—its name taken from the Spanish word for disgust or nausea—was founded in 1972 by Harry Gamboa Jr., Gronk, Willie Herrón, and Patssi Valdez; together they engaged in witty, anarchic critiques of the political and social injustices of their time. This work is part of the collective’s No Movie series for which Asco produced stills, promotional photographs, publications, and media events promoting fake movies starring the group’s members. The series used cinematic tropes to protest cultural invisibility, calling attention to the ways that Hollywood stereotyped Chicanos as characters and ignored them as actors.

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America Is Hard to See

Learn Where the Meat Comes From

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ASCO (1972-1987), NO MOVIE (STARS), 1978

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On the Hour

America Is Hard to See

Learn Where the Meat Comes From

14

ASCO (1972-1987), NO MOVIE (STARS), 1978

Artists

Explore works from this exhibition in the Whitney's collection

Explore works from this exhibition
in the Whitney's collection